Hi, I'm
Maxim.

Product Designer with 5+ years of commercial experience, focused on B2B SaaS in the Engineering and FinTech industries. Currently at OpenLM, where we build enterprise solutions for software asset management and analytics.

Somewhere in the middle of rebuilding that platform I noticed the same thing kept deciding whether a feature lived or died: not the feature, but the first twenty minutes a new person spent with it. That is the part I now do for other companies — a fixed-price read of a B2B SaaS onboarding path, from the landing page to the moment the product is worth paying for.

I'm at my best when the problem is messy, the users are technical, and the spreadsheet is begging to become a product. I am also open to full-time Product Design and Product Management roles.

[ Experience ]

Career.

2020 — Now

OpenLM

Enterprise software asset management and analytics. Rebuilt the platform around a new information architecture, established the design system on Angular Material, and started the research practice the product now runs on.

Product Designer

Talking through the OpenLM interface with their CEO, 2021 (5 min) ↗

2023 — 2024

ELGIZ

Hospitality startup. User research and competitor analysis on contract, alongside OpenLM.

UX Researcher (contract)
2018 — 2020

OOS Group

EdTech SaaS for US flight schools. Responsive product work across a cross-functional team.

UI/UX Designer
2017 — 2019

Freelance

Web design for small businesses — where the habit of watching a stranger use the thing started.

UX/UI Designer