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01 · Enterprise SaaS · Engineering

Platform Redesign

Client
OpenLM
Role
Lead Product Designer
Year
2024
Tags
Platform · Design system · Research · B2B
[ Overview ]

The brief.

OpenLM is a service to monitor and optimize usage of software licenses. For years it had been behaving as a monolithic SaaS platform. My goal was to refactor the whole solution so it becomes more flexible and accessible for less-experienced users.

Spoiler alert — it worked. Still interested? Here's the full story.
[ Challenges ]

What got in the way.

01

Transitioning company structure

The business was actively breaking the monolith into separate services. Design had to lead — not chase — that reorganisation, while keeping every existing customer fully operational.

02

Broken documentation

Years of feature accretion left the docs partial and contradictory. We could not rely on them as a source of truth, so the redesign had to re-document the platform as it actually worked.

03

No established connection with users

There was no recurring research practice. Before redesigning anything I had to build a pipeline to talk to license managers and IT managers regularly.

[ Plan & roadmap ]

How I scoped it.

The company-wide goal was "breaking the monolith". The old design was clearly not suitable for the new business structure, so I insisted on a full design cycle — this work would shape the company for the next 2–3 years.

It required tight communication with every department: management for the 2-year business goals, customer support and customer success for usage signals, and engineering to map the real technical boundaries.

With those prerequisites in place, I built the design system on top of Angular Material components. The new structure was driven by business goals, and a new navigation flow became the backbone of the redesign.

Work stages preview
[ Discovery ]

Talked to people.

Business goals
  • Make the platform easy-to-scale — deploy and configure huge environments as fast as smaller ones.
  • Offer a personalised solution — customers buy the services they need, not the entire SaaS.
  • Update the look & feel.
Discovery process
  • Formulate hypotheses, gather feedback and requests.
  • Evaluate results and validate the hypotheses.
  • Audit competitors for common patterns, strengths and weaknesses.
4.5
Weeks of research
~14
Hours of direct interviews
73
Survey replies
[ Research insights ]

The numbers we couldn't ignore.

  • Only 4 of 29 respondents could correctly describe the old system structure.
  • Old homepage scored 3.2 / 10 across 27 replies (30 surveys sent).
  • Old navigation scored 4.7 / 10 across 23 replies (30 surveys sent).
Hypothesis frame after the discovery stage
[ Technical constraints ]

What engineering said yes to.

  • Navigation must support multiple services and custom visual elements for new features.
  • Homepage must support an interactive layout of widgets.
  • Onboarding must be implemented across the whole platform.
[ Design — old vs new ]

Then & now.

Homepage

Before → After

From a static landing into a configurable widget surface — every role lands on the metrics that matter to them.

Before
After

Navigation

Before → After

A new IA that scales with services instead of buckling under them — the menu now teaches the platform's structure.

Before
After

Onboarding

Before → After

A platform-wide onboarding layer replaces the tribal knowledge new users used to depend on.

Before
After
[ Gallery ]

More details.

[ Impact & conclusion ]
“New navigation, modular services and a homepage of interactive widgets — shipped after 4.5 weeks of research with 30+ users.”
  • Conducted full user research, strategy and end-to-end design for the platform transformation.
  • Established a recurring research practice — license managers and IT managers now feed every release.
  • Shipped a modular service model, a widget-based homepage and a platform-wide onboarding layer.

Redesigning a monolith isn't a UI exercise — it's an organisational one. The brief was visual; the real work was getting management, engineering and customers to agree on the same map.